The Local Commerce Monitor™ (LCM) report, Mobile Advertising & Small Businesses, examines the advertising opportunity and preferences of SMBs that use one or more mobile media channels for advertising and promotion. This 28 page report includes 7 charts and 5 pages of commentary on:
- Their usage of mobile media channels and their ROI assessment
- Which mobile media channels they plan to increase their on, and why
- Ratings assessment of lead sources
- How these SMBs are other advertising channels, such as video
- Other advertising services these SMBs have considered using
- Future spend and investment
Who Should Read This Report?
- Executives in charge of mobile marketing and/or product development targeted to small businesses
- Senior leaders evaluating opportunities in the mobile marketplace
- Any executive with a role in selling mobile, digital or traditional media to small businesses
- Anyone focused on the trends and direction of SMBs that use mobile