Advertisers, broadcasters and digital service providers face many challenges to target and service consumers and drive revenue. Success in today’s complex media landscape requires analytics and insights that deliver actionable recommendations and direction.
BIA delivers proprietary, quality data with high-powered analytics to produce a clear competitive edge for our clients. Our data is delivered via two powerful data platforms:
BIA ADVantage is an online dashboard that delivers extensive, quality local market data, advertiser surveys, industry reports along with expert insights and analysis.
Subscribers use the platform to track advertising trends and identify revenue opportunities in their local markets and nationwide.
Media Access Pro delivers access to 2,300 fields of data covering 30,000+ broadcast and newspaper organizations in the U.S., Canada and Mexico.
Subscribers use the platform to track on-air and digital revenue, ownership and ratings, monitor transactions, locate sales and marketing leads.