The adjustment in local advertising revenue is mainly due to a decrease in digital advertising plus a slow economic start to the year. Chantilly, VA (June 28, 2023) – BIA Advisory Services has decreased its 2023 U.S. Local Advertising Forecast estimate…
MAPro Breeze is a web application built on the foundation of MEDIA Access Pro™. Chantilly, VA (June 21, 2023) – BIA Advisory Services’ MEDIA Access Pro™ (MAPro) has long-been the broadcast industry’s resource for thousands of fields of data on…
Nearly 25% of media sales managers expect a revenue increase WESTERVILLE, Ohio/CHANTILLY, Virginia (March 21, 2023 ) — SalesFuel, a leading provider of sales intelligence, announced the results of its 12th annual State of Media Sales™ survey in conjunction with…
BIA Advisory Services estimates $6.55 billion will be spent in local political advertising in 2020. The firm forecasts that over-the-air (OTA) television will earn the majority of the ad spend (47 percent) at $3.08 billion. Online/digital outlets will receive $1.37…
Small local businesses spend nearly half of their budgets on digital products and see high ROI from traditional media. The size of local businesses determines their ad buying power, according to BIA’s U.S. SAM™ Survey of Advertising and Marketing. Businesses…
Digital advertising platforms at local radio stations led revenue growth across the industry again last year, according to the first quarter edition of BIA Advisory Services’ 2019 Investing In Radio® Market Report. While over-the-air advertising remained a relatively flat $13.3 billion…