LOCAL IMPACT Dallas on April 5 will Explore Advertising Spending, Media Trends, Digital Competition, and Local Marketing Technology CHANTILLY, Va. (March 9, 2017) – Local market advertising in the state of Texas will reach $13 billion this year across 19 markets,…
Proprietary survey of small to medium-sized businesses (SMBs) that spend at least $25,000 a year on marketing reveals increased spending plans and use of multiple platforms for 2017. CHANTILLY, Va. (Feb. 27, 2017) – New findings from BIA/Kelsey's proprietary research survey, Local…
New BIA/Kelsey report examines the conversion to the ATSC 3.0 standard from a business perspective, explaining the effect on advertising revenue, television viewership and digital competition. CHANTILLY, Va. (Feb. 14, 2017) –An in-depth review of the commercial television broadcasting business…
New BIA/Kelsey Insight Paper examines economic potential of local programmatic TV alongside the growth of the local video ad marketplace and features interviews with a panel of industry experts. CHANTILLY, Va. (Feb. 2, 2017) – BIA/Kelsey’s latest ad forecast reveals…
Complimentary report reveals location-targeted ad spend will be 45 percent of overall mobile ad revenues by 2021. CHANTILLY, Va. (Jan. 24, 2017) – A new BIA/Kelsey Industry Watch report, “Getting to $72 Billion: BIA/Kelsey's Mobile Ad Revenue Forecast,” explores one of the…
Predictions cover emerging technologies, trends and opportunities for print, broadcast, mobile, social and digital media companies. CHANTILLY, Va. (Jan. 11, 2017) –BIA/Kelsey has released four of its top trends to watch in local media in 2017. These predictions are taken…
Report explores the new software category of sales enablement platforms and how it is optimizing the tasks of hiring, reporting and management CHANTILLY, Va. (December 6, 2016) – A new research report from BIA/Kelsey suggests there's a need for sales…
Report explores the use of SEO tools in the changing landscape of online marketing, specifically how to plan and calibrate regional and local marketing investments in a multichannel environment. CHANTILLY, Va. (Dec. 5, 2016) – A new research report from…
New research from the company's Local Commerce Monitor survey shows social media continues to grow as the dominant marketing channel for small business for third consecutive year; Findings to be presented at BIA/Kelsey NEXT, Dec 5-7th in Boston For the…
New report assesses the television industry by profiling 18 ownership groups and examines the impact of factors driving the industry over the next few years CHANTILLY, Va. (Nov. 7, 2016) - BIA/Kelsey, the leader in local advertising and marketing research,…