SMBs estimate customer acquisition promotions like coupons and daily deals will generate 17.7% of total business this year; Findings will be presented in a free webinar tomorrow and at next month’s LEADING IN LOCAL: SMB Digital Marketing conference CHANTILLY, Va.…
Latest findings from BIA/Kelsey’s Local Commerce Monitor study indicate franchisors subsidize local online presence costs and regulate social media use CHANTILLY, Va. (Aug. 14, 2013) – Franchisors are actively involved in the local online presence of their franchise businesses, often…
New findings from ‘Local Commerce Monitor’ study highlight mobile and social adoption by SMBs; Data will be presented at LEADING IN LOCAL: SMB Digital Marketing, Sept. 11-13, in Austin CHANTILLY, Va. (Aug. 5, 2013) – The latest findings from the…
BIA/Kelsey's ‘Local Media Investment Watch’ reveals investment trends across mobile, social, online and audio/video categories CHANTILLY, Va. (July 24, 2013) – Current M&A activity within the local digital landscape – mobile, social, online, and audio/video – has kept pace with…
Call for startups opens this week for the new class of LEADING IN LOCAL ‘Future Stars’; eligible startups will have the chance to compete in Austin CHANTILLY, Va. (July 23, 2013) – BIA/Kelsey announced today that it will host its…
Veteran digital media executive Warren Kay joins the firm as executive-in-residence CHANTILLY, Va. (June 24, 2013) – BIA/Kelsey, advisor to companies in the local media industry, today announced the expansion of its executive team with the promotions of analyst Michael…
Featured speakers include senior execs from Facebook, Google, Microsoft, ReachLocal, YP and YPG CHANTILLY, Va. (June 17, 2013) – BIA/Kelsey is gathering top digital media and marketing leaders at LEADING IN LOCAL: SMB Digital Marketing, Sept. 11-13, in Austin, to…
Media Ad View Plus forecast offers granular view of $132B local media industry, across local ad markets, media and business categories CHANTILLY, Va. (June 10, 2013) – According to BIA/Kelsey's Media Ad View Plus forecast, automotive and financial/insurance advertising in…
Transaction volumes almost double in 2012, while values struggle to keep pace CHANTILLY, Va. (April 25, 2013) – The 2012 election season provided a boost to local television station revenues, according to BIA/Kelsey, advisor to companies in the local media…
Study of six companies shows traditional sales models strained by rapid change across the local media landscape CHANTILLY, Va. (April 17, 2013) – BIA/Kelsey, advisor to companies in the local media industry, has released a new report titled, "Sales Transformation:…