Initial speaker lineup features local media and SMB digital marketing leaders from Acxiom, Facebook, Groupon, NOLA Media Group, ReachLocal, Sprint, Yelp and YPG CHANTILLY, Va. (July 17, 2014) – BIA/Kelsey estimates more than 10 million small and medium-sized businesses in…
New BIA/Kelsey Insight Paper explores the drivers and challenges surrounding content marketing’s resurgence among small to medium-sized businesses CHANTILLY, Va. (June 25, 2014) – The shift from performance to engagement marketing is not lost on small and medium-sized businesses (SMBs),…
Future Stars program celebrates innovation in SMB digital marketing solutions; qualified startups will be showcased at LEADING IN LOCAL: SMB Digital Marketing, Sept. 22-24, in New Orleans CHANTILLY, Va. (June 16, 2014) – BIA/Kelsey today announced a call for startups…
New insight report explores value of phone calls to small businesses in the smartphone era CHANTILLY, Va. (June 4, 2014) – Mobile search will generate 73 billion calls to businesses in 2018, up from 30 billion in 2013, according to…
During the forecast period, native social advertising revenues will grow at a 38.6% CAGR; social mobile at a 38.3% CAGR; and locally targeted social advertising at a 31.6% CAGR CHANTILLY, Va. (May 15, 2014) – In its latest U.S. Social…
Winners announced on-stage at this week’s BIA/Kelsey LEADING IN LOCAL: The National Impact conference ATLANTA, Ga. (May 9, 2014) – BIA/Kelsey announced the winners of the inaugural GOLOCAL Awards, sponsored by Balihoo, at this week’s LEADING IN LOCAL: The National…
Local media market will grow faster than previously forecast through 2018 CHANTILLY, Va. (April 28, 2014) – In its newly released U.S. Local Media Forecast (2013-2018), BIA/Kelsey, adviser to companies in the local media industry, forecasts local media advertising revenues…
Top business categories driving industry revenue include auto dealers, wireless telecommunications, hospitals and full-service restaurants CHANTILLY, Va. (April 24, 2014) – BIA/Kelsey, adviser to companies in the local media industry, forecasts the local television advertising market will grow by nearly…
New business models are forming around new audience behaviors supported by technology advances CHANTILLY, Va. (April 16, 2014) – A new report by BIA/Kelsey shows that Internet Radio is changing consumer listening habits and the industry economics are starting to…
Locally targeted mobile ads will represent more than half of overall U.S. mobile ad spending by 2018, largely driven by local marketing initiatives of national advertisers CHANTILLY, Va. (April 10, 2014) – U.S. mobile local advertising revenues will reach $4.5…