National brands are invited to nominate their local marketing successes; finalists will be showcased and category winners announced at BIA/Kelsey NATIONAL, March 25-27, in Dallas CHANTILLY, Va. (Jan. 9, 2015) – BIA/Kelsey today announced a call for entries for the…
Predictions about Apple Pay, same-day delivery and local programmatic bidding among those being presented today at BIA/Kelsey’s LEADING IN LOCAL: Interactive Local Media conference, in San Francisco CHANTILLY, Va. (Dec. 3, 2014) – BIA/Kelsey has released three of its top…
Survey also finds 44.3% of ‘SMB Plus Spenders’ reward frequent customers with loyalty programs CHANTILLY, Va. (Nov. 11, 2014) – As the 2014 holiday shopping season gears up, consumers can expect to see an avalanche of promotions and discount offers,…
Google, Microsoft, Infogroup among the industry leaders set to examine the latest innovations and trends in search marketing at BIA/Kelsey’s upcoming LEADING IN LOCAL: Interactive Local Media conference, Dec. 3-5, in San Francisco CHANTILLY, Va. (Nov. 5, 2014) – A…
BIA/Kelsey’s Media Ad View Plus® forecast will provide nationwide and local spending data for 94 business categories WESTERVILLE, Ohio (Oct. 27, 2014) – Sales Development Services, Inc. (SDS), parent company of AdMall, announced its newest partnership with BIA/Kelsey. As a…
SMB 'Plus Spenders' plan to allocate significant time and 17.4% of marketing budgets to social media this year; Findings to be featured at LEADING IN LOCAL: Interactive Local Media, Dec. 3-5, San Francisco CHANTILLY, Va. (Oct. 23, 2014) – The…
BIA/Kelsey’s newly released U.S. Local Media Forecast 2015 indicates online/digital will account for more than one-quarter of total local media revenues next year CHANTILLY, Va. (Sept. 22, 2014) – In its new U.S. Local Media Forecast 2015, BIA/Kelsey forecasts total…
Findings will be presented at the LEADING IN LOCAL: SMB Digital Marketing conference, Sept. 22-24, in New Orleans CHANTILLY, Va. (Sept. 15, 2014) – In the latest wave of BIA/Kelsey’s “Local Commerce Monitor” (LCM 18, July 2014), an ongoing study…
Forthcoming U.S. Local Media Forecast 2015 indicates SMBs are responsible for more than one-third of total local ad spending CHANTILLY, Va. (Sept. 3, 2014) – In a preview of its forthcoming U.S. Local Media Forecast 2015, BIA/Kelsey estimates spending on…
Attendees will learn what’s inside today’s SMB digital marketing toolkit and get an advance look at the upcoming LEADING IN LOCAL: SMB Digital Marketing conference, Sept. 22-24, in New Orleans CHANTILLY, Va. (Aug. 14, 2014) – BIA/Kelsey will preview its…