‘Defining the Local Stake in Programmatic Advertising’ is the first in a series of BIA/Kelsey reports examining how programmatic eliminates inefficiencies of local media and enables marketers to buy locally targeted impressions at scale CHANTILLY, Va. (Aug. 12, 2015) –…
BIA/Kelsey’s Future Stars program celebrates innovation in SMB digital solutions; qualified startups will be showcased at BIA/Kelsey SMB, Sept. 29-30, in Denver CHANTILLY, Va. (July 16, 2015) – BIA/Kelsey today announced a call for startups for the 2105 class of…
Kelly Benish named VP of Business Development; Gretchen Vogel joins as Senior Director of Strategic Sales CHANTILLY, Va. (June 8, 2015) – BIA/Kelsey, the authoritative local media research and advisory firm, today announced the hiring of two accomplished business development…
CHANTILLY, Va. (June 4, 2015) – BIA/Kelsey announces media, marketing and advertising veteran Maribeth Papuga has joined the firm as Executive-in-Residence (EIR), to advise the company and participate in its practice areas including industry coverage, research, consulting and forecasting projects…
BIA/Kelsey will present its outlook for the local on-demand economy at BIA/Kelsey NOW, June 12, in San Francisco, which features keynotes by MyTime and Porch CHANTILLY, Va. (June 2, 2015) – BIA/Kelsey estimates companies providing on-demand household and transportation services…
Retail SMBs Nurturing Customer Relationships with Range of Digital Tools New report, “Retail SMBs – Advertising & Marketing Trends,” highlights use of digital customer lists, CRM, loyalty programs, social media and mobile platforms for customer engagement and retention CHANTILLY, Va.…
Speakers include influential on-demand economy experts, business leaders MasterCard and PricewaterhouseCoopers, and service providers Heal, HotelTonight, Urgent.ly, Homejoy, HomeAdvisor and Josephine.com CHANTILLY, Va. (May 13, 2015) – From ride sharing and hospitality to house cleaning, odd jobs and roadside assistance,…
New vertical industry advertising report profiles local media spending trends and consumer media usage habits in the automotive category CHANTILLY, Va. (May 11, 2015) – In its latest vertical industry report, “Insights into Local Advertising – Automotive Vertical,” BIA/Kelsey estimates…
BIA/Kelsey forecast indicates mobile is on track to become fourth largest local media by 2019 CHANTILLY, Va. (April 22, 2015) – In the spring update to its U.S. Local Media Forecast 2015, BIA/Kelsey forecasts location-targeted mobile advertising revenues in the…
iHeartMedia’s KIIS-FM in Los Angeles moves up to become the highest revenue-generating U.S. radio station in 2014, earning $65.9 million in advertising revenues CHANTILLY, Va. (April 1, 2015) – iHeartMedia’s contemporary hit radio (CHR) station KIIS-FM in Los Angeles, moved up…