U.S. Local TV stations experiencing higher than anticipated ad revenues in 2016 due in part to protracted presidential primary season and stronger economic data. CHANTILLY, Va. (May 9, 2016) – BIA/Kelsey, advisor to companies in the local media industry, forecasts…
#BIAKENGAGE, May 16-18, in Austin, to feature winning case studies about delivering local #advertising and #marketing solutions for enterprises and SMBs. CHANTILLY, Va. (April 14, 2016) – The latest innovations and best practices in local advertising and marketing solutions will…
Case-study driven agenda will examine best practices for delivering local advertising and marketing solutions in the constantly shifting local commerce universe. CHANTILLY, Va. (April 4, 2016) – BIA/Kelsey today announced best-selling author and media theorist Steven Johnson (@StevenBJohnson) will be…
After a year at number two, Hubbard Radio’s WTOP-FM, in Washington, DC, reclaims the top spot among the top 10 revenue-generating U.S. radio stations in 2015. CHANTILLY, Va. (March 30, 2016) – After sitting at number two in 2014, Hubbard…
GOLOCAL recognizes the best local marketing initiatives of brands, franchises and multi-location businesses. CHANTILLY, Va. (March 23, 2016) – BIA/Kelsey today announced the winners of the 2016 GOLOCAL Awards, recognizing successful local marketing initiatives deployed by brands, franchises and multi-location…
GOLOCAL recognizes the best local marketing initiatives of brands, franchises and multi-location businesses, which BIA/Kelsey estimates will spend $61 billion on local media and marketing in 2016. CHANTILLY, Va. (March 15, 2016) – BIA/Kelsey today announced the finalists for its…
Companion webinar will present key report findings with a focus on how social media has become an integral advertising channel for SMBs, and what media resellers need to know to successfully support SMB social advertisers. CHANTILLY, Va. (March 9, 2016)…
Looking Ahead to Programmtic in Local TV in 2016’ offers a brief history of programmatic TV, highlights current platforms, and features interviews with a panel of industry experts. CHANTILLY, Va. (March 2, 2016) – A new BIA/Kelsey Insight Paper examines…
Selected case studies will be featured at the new BIA/Kelsey ENGAGE conference, May 16-18, in Austin, where the focus will be on best practices for delivering local advertising and marketing services. CHANTILLY, Va. (Feb. 25, 2016) – BIA/Kelsey invites case…
The summit will gather brands, agencies, media and adtech/martech platforms that are targeting local audiences, to examine the drivers of an estimated $61B in brand-to-local marketing spending. CHANTILLY, Va. (Feb. 10, 2016) – BIA/Kelsey today announced keynoters for BIA/Kelsey BRANDS:…