Ad Revenue Archives - BIA Advisory Services

BIA Revises Down its U.S. Local Ad Revenue Estimate for 2020 to $140B Due to Continuing Coronavirus Impacts

August 12, 2020
Ad Revenue, digital ad revenue, Press Releases, Traditional Ad Revenue

Political and other key verticals offer some opportunity for revenue generation for fourth quarter. BIA will discuss preparing for fourth quarter and 2021 during an executive webinar Aug. 18. CHANTILLY, Va. (Aug 12, 2020) – Examining the continuing economic fallout from…

May 21, 2020
Ad Revenue, Press Releases, TV Ad Revenue

Political, OTT and Digital Advertising Will Slightly Balance the Negative Effect of the Pandemic on Local Advertising CHANTILLY, Va. (May 21, 2020) – BIA Advisory Services’ has lowered its early second quarter 2020 forecast for U.S. local TV advertising due…